Tracer records are artificial identities – personas created using unique identifiers that can be scanned for, monitored, and potentially traced. A Tracer is generated. This information is then inserted into your database. Currently, you designated and then forward the tracer fields (email and/or phone) to PrivacyPlan for monitoring. In the next major release of Tracer Records, generated email aliases will be available for you.
If someone uses the unique identifier, we alert you. If we fnd the unqiue identifier in a scan, we alert you.
The alert can indicate a breach if the system you inserted it into was cold. Alternatively, if you inserted it into a live sales lead database, it may indicate legitimate marketing activity.
Tracers can be used to test how well data vendors are abiding by your contract terms.